Description

SEBI collaborates with market infrastructure institutions to launch unified media campaign against financial fraud and investment scams.

Summary

SEBI has launched a joint media campaign titled “SEBI vs SCAM” in collaboration with Market Infrastructure Institutions (NSE, BSE, CDSL, NSDL, MCX, MSEI, NCDEX) and AMFI. This unified initiative aims to strengthen investor protection and combat financial fraud within the securities market by educating investors about prevalent scams and providing guidance on verification protocols and safe practices.

Key Points

  • Joint campaign launched by SEBI with NSE, BSE, CDSL, NSDL, MCX, MSEI, NCDEX and AMFI
  • Campaign title: “SEBI vs SCAM” with hashtag #SEBIvsSCAM
  • Targets multiple fraud types: fake trading apps, unregistered investment advice, deepfakes, intermediary impersonation
  • Addresses paid trading courses promising guaranteed returns and illegal “dabba” and “opinion” trading
  • Focus areas include red flag identification, verification protocols, trusted redressal mechanisms, and digital safety practices
  • Campaign promoted through SEBI’s X handle @SEBI_India and partner organizations’ social media

Regulatory Changes

No specific regulatory changes announced. This is an awareness and education initiative rather than a regulatory amendment.

Compliance Requirements

  • Investors encouraged to follow campaign updates on official social media handles
  • Market participants expected to support awareness efforts through their channels
  • No mandatory compliance requirements specified for regulated entities

Important Dates

  • Campaign launch: July 24, 2025
  • Press release date: July 24, 2025
  • No specific end date mentioned for the campaign

Impact Assessment

This high-impact awareness campaign addresses growing concerns about financial fraud targeting retail investors. By uniting SEBI with all major market infrastructure institutions, the initiative provides comprehensive coverage across equity, commodity, and mutual fund segments. The campaign’s focus on social media scams, fake apps, and fraudulent trading advice directly addresses contemporary threats in the digital investment landscape. Expected to enhance investor education and reduce susceptibility to financial fraud across all market segments.

Impact Justification

High-priority investor protection initiative involving SEBI and all major market infrastructure institutions to combat widespread financial fraud affecting retail investors