Description

BSE Notice directing Investment Advisers to comply with SEBI circular HO/(79)2026-MIRSD-PODMMC dated February 26, 2026, requiring SEBI regulated entities and their agents to disclose registered names and registration numbers on Social Media Platforms.

Summary

BSE has issued Notice No. 20260428-48 directing Investment Advisers to comply with SEBI circular No. HO/(79)2026-MIRSD-PODMMC dated February 26, 2026, under the Ease of Doing Investment (EoDI) initiative. The circular mandates that SEBI regulated entities and their agents disclose their registered names and registration numbers on Social Media Platforms (SMPs).

Key Points

  • BSE Notice No. 20260428-48 dated April 28, 2026, references SEBI circular HO/(79)2026-MIRSD-PODMMC (February 26, 2026)
  • Applies to Investment Advisers and other SEBI regulated entities and their agents
  • Mandatory disclosure of registered name and SEBI registration number on all Social Media Platforms
  • SEBI circular is attached as Annexure to the BSE notice
  • Issued by Membership Department under the Ease of Doing Investment (EoDI) framework

Regulatory Changes

SEBI has mandated, via circular HO/(79)2026-MIRSD-PODMMC dated February 26, 2026, that all SEBI regulated entities (including Investment Advisers) and their agents must prominently disclose their registered name and registration number on Social Media Platforms. This is part of SEBI’s broader EoDI initiative to improve investor protection and transparency in digital channels.

Compliance Requirements

  • Investment Advisers must display their SEBI-registered name on all Social Media Platforms where they operate
  • SEBI registration numbers must be disclosed on Social Media Platforms
  • Agents of SEBI regulated entities are similarly required to make these disclosures
  • Members must review the attached SEBI circular (Annexure) for detailed compliance guidelines
  • Ensure ongoing compliance across all active social media accounts and channels

Important Dates

  • BSE Notice Date: April 28, 2026
  • Referenced SEBI Circular Date: February 26, 2026
  • No explicit deadline stated in the BSE notice; compliance with the February 26, 2026 SEBI circular is expected immediately

Impact Assessment

This circular has medium operational impact on Investment Advisers and other SEBI regulated entities that maintain a presence on Social Media Platforms. Entities must audit their social media profiles (LinkedIn, Twitter/X, Instagram, YouTube, etc.) to ensure registered names and registration numbers are clearly visible. Non-compliance could attract regulatory scrutiny from SEBI or BSE’s Membership Compliance department. No direct market or trading impact is anticipated.

Impact Justification

Routine compliance directive for Investment Advisers to follow SEBI's social media disclosure norms; no immediate trading or market-wide impact, but mandatory regulatory requirement with enforcement implications.